This is very important for any brand to sustain their branding image as every brand is known for its brand representation. Having known to leave a proper brand impression, it becomes equally important to convey the same message too. Speaking about the same, the brand has to leave some good experiences as to have an attractive website with impressive UX design.
User Experience design is a very core component of a website. A site that wouldn’t attract a lot of customers and visitors will be left to create a not-so-good impression which will lead to downfall soon. Not so great designs, too many complex pages, too much of re-links, loaded with heavy images, too much content etc., unimpressive, inconsistent & complicated UX design that fails to make a mark and impress its target visitors will be left in the race behind soon.
Just imagine, entering into a store with no proper guidelines, untidy stuff, disorganized, stuff being thrown across, no price tags being mentioned etc., would obviously be an awful experience. Thinking more on the same, will only make one feel very bad or wondering where has one come. Now get the entire scenario into the context of people visiting your websites.
One needs to be consistent in UX design:
Consistent – simply means that one has to be sturdy, following the same pattern across and, having the same flow between the various elements which together equally define the entire element as a whole! In this case, these are the aspects you should care about:
Site design: Captivating yet soothing colors; uncomplicated typefaces, and simple designs.
Interactiveness: It helps you build a good, rich website which will help you build a very strong communication with target audience.
Content: Engaging and powerful articles, compelling blogs, and informative collaterals, annual reports, profiles, newsletters etc., are very important.
Features and elements: Custom navigation, sidebar, footer, etc.
These are some of the crucial areas where you can adopt useful and consistent approaches. As a site owner, the goal should be to ensure comfortable browsing experiences for visitors. If you want them to have a decent experience and translate them into potential consumers, paying attention to these details would be important.
UX is really important
There is no denial that the importance of UX design plays a very strong & significant role especially when it comes to lead generating. What one needs to keep in mind is how consistent one has to keep the design better, as this helps in the site owners come up with websites that elevate engagement and drive conversions.