The WeLoveWool app interacts with AWI’s “Find Fashion by Feelings” campaign, which lets people post their favorite wool outfits into one of twelve “feelings” categories and vote for the outfits they love the most. The outfit with the most love will win a $12,000 holiday and wool experience.
The App let’s you search for outfits by emotion. “Find happy looks” returns a vivid explosion of fashion from around the globe, “find dark looks” and see the moodier side of fashionistas wardrobes. The public can vote for their favorite look; all voters go into a weekly draw to win an ‘EMU Australia’ wool prize pack worth $400.
- Show various categories of photos.
- User can vote best photos.
- User can comment, tag the photos.
- Upload photos for the competition.