Mobinius Technologies Pvt. Ltd.

Digital Transformation

What is Digital Transformation?

The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle.


Digital businesses are focused on integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how their businesses work. The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new. While these insights are consistent with prior technology evolutions, what is unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of competitive advantage.

Differentiate yourself by using digital to transform your business, and move ahead of the competition.

How do you benefit?
  • Updated company vision : The company vision is modernized and humanized, which earns support from digital customers.
  • Thriving culture of innovation : This effort creates buzz within the organization and inspires a company culture of innovation and the ability to innovate in product and service development.
  • Improved customer journey : Customers continue naturally every step of their journey, which improves conversions and outcomes.
  • Greater competitive advantage : Businesses build competitive advantage that executives recognize.
  • Increased internal collaboration : Collaboration significantly improves between business functions.
  • More empowered workforce : Leadership and employees feel empowered through education.
  • Improved efficiency : Decision-making and processes become more efficient across departments.
  • Deeper data analysis : Better understanding of what/where data is across the organization, which translates into the ability to infer insights and deepen customer analysis to prove ROI.
  • Increased customer conversion and loyalty : A true 360-degree, seamless customer experience contributes to increased conversions and customer loyalty.

Why Mobinius?

  • We offer social, mobile, real-time, and other disruptive technologies that align to necessitate bigger changes.
  • We map and understand the customer experience, thus playing a critical role in guiding your transformation efforts.
  • We offer best practices that will serve as a checklist to help you strategize in taking the next steps to beginning digital transformation.
Several disruptive technologies are converging to form what our CTO – Lokesh M calls a “Golden Triangle” of Disruption.
It’s defined by:
1. Real-time
2. Social media
3. Mobile technology trends

Within the wheel of Disruption, the “Golden Triangle” is encircled by other emergent technologies and sectors affected by mobile, social, and real-time, such as big data, geo-location, cloud and more.
Three key elements upon which digital transformation efforts are built:
1. It is most effective with pointed vision and supportive leadership
2. Optimizing the digital customer experience becomes the initial objective
3. Change materializes through the formation of a digital transformation team

We drive the change from Inside Out!