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Use of Machine Learning for your businesses

How can ML help you in your business?

Machine learning (ML) extracts meaningful insights from raw data to quickly solve complex, data-rich business problems. ML is evolving at such a rapid rate and is mainly being driven by new computing technologies. Machine Learning will help in enhancing the business scalability and improving the business operations for companies across the globe. Knowing that the trends change and also Therefore, organizations can now benefit by understanding how businesses can use machine learning and implement the same in their own processes. We have seen some of the major tech giants such as Amazon, Google, Microsoft etc, which are coming up with the cloud machine learning platforms. Some of the key benefits of ML are listed here:

  1. Customer lifetime value prediction and customer segmentation are some of the major challenges faced by marketers today. Companies have the entire access to huge amount of data, which is used to derive meaningful business insights. The machine learning (ML) model and data mining can actually help businesses predict the future customer behaviors, their purchasing patterns, which will help in sending the best possible offers to individual customers, based on their browsing and purchase histories.
  2. Most of the manufacturing firms regularly follow preventive and corrective maintenance practices. With the advent of ML most of the companies in the sector are making use of ML to discover insights. Thus it is known as predictive maintenance and it helps in reducing the risks with unexpected failures and eliminates most of the expenses. The architecture of ML can be built using historical data, workflow tool, flexible analysis environment and the feedback loop.
  3. Duplicate and inaccurate data are some of the biggest problems faced by businesses today. Predictive modeling algorithms and ML can significantly avoid any errors caused by manual data entry. ML programs make these processes better by using the discovered data. Therefore, the employees can utilize the same time for carrying out tasks that add value to the business.
  4. Machine learning (ML) has been an expert in looking and detecting spam which has been in use for quite some time. Unlike earlier the email service providers made use of pre-existing techniques to filter out the spam. More over spam filters are now creating new rules by using the neural networks detecting spam.
  5. Most of the times the unsupervised learning helps in developing a lot of product based recommendation systems. Many of the e-commerce websites today are making use of ML for getting a lot of various recommendations. And here the ML algorithms use the customer’s purchases history and they match their large product inventory to understand hidden patterns and assemble the similar group.
  6. ML (Machine Learning) can be used for financial analysis for portfolio management, algorithmic trading, loan underwriting, and fraud detection. However, future applications of ML in finance will include Chat bots and other conversational interfaces for security, customer service, and sentiment analysis.
  7. ML in healthcare has helped a lot of hospitals and doctors for being able to make perfect diagnosis, recommend medicines, understand the patient history and identify high-risk patients. The predictions are made on the basis of patient records and symptoms as diagnosed with the patient.

Majorly speaking uses of the ML have been hitting the high notes. Apart from this, it is also touted to be the base of the tech soon. Knowing that ML is a new technology which can help leverage your organization and improve the efficiency in whole, it becomes a mandate to have ML being used widely. For more info on what ML can do for you, do drop in your queries to info@mobinius.com

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